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If You Want To REALLY Promote Your Site, Here’s How

Site promotion gimmicks and traffic techniques come and go, but the ones that really work are those that stand the test of time. This article highlights what I consider to be the most effective methods to promote your web site of all time.

1. Get Your Site High In The Search Engines

Getting your site linked high in the search engines for your keywords and keyphrases.

One of the best ways to do this is to ensure your site has a good number of incoming links from quality sites – I discuss how to achieve this with relative ease below.

Also make sure that your site reflects the keywords/keyphrases that you are looking for – they should be in your title tag, your headline tags, and in your initial paragraphs. Don’t however over do it, or it will look like “keyword stuffing” and you will do more damage than good – just make sure they are there in a natural fashion.

Don’t aim for the most popular keywords, you will have a much harder time achieving success. Do some analysis using a tool such as WordTracker.com, and aim for keywords and keyphrases for which you have a fighting chance.

2. Create A Buzz

If your site offers something new and exciting, it creates a wow factor, and news about your site will spread far and wide with very little further effort on your part.

I stumbled on how effective this was myself almost by accident, when I created one of the very first popup generators online and added it to my first very amateurish web site. It was free for people to use, I did no promotion of it whatsoever, but people came from far and wide to use it, it was mentioned in many high profile ezines with large readerships, and it proved so successful that with some further development it turned into a piece of software that I still sell today on one of my sites.

3. Don’t Waste Your Visitors

Every visitor that comes to your site is hard-earned – so don’t ‘waste’ them. You want them to come back, to return time and time again. This will ensure your traffic climbs over time, rather than remains static.

Firstly, ensure your site doesn’t scare them away. Make it easy to use, visually appealing, and treat critical emails that you may receive from visitors from time to time like gold – while not all criticisms are valid representations of how the majority of visitors see your site, some of these emails can help you turn your business around if you listen in a positive manner instead of react negatively and defensively.

Secondly, try to subscribe as many visitors as possible to a list, so that you can correspond with them time and time again. Sending them news about your site for example will keep them coming back.

4. Pay-Per-Click Engines

Bidding for keywords on PPCs like Google AdWords won’t usually bring you large amounts of traffic, but if you do it carefully, the traffic it does bring you should be highly targeted and therefore very valuable.

The trick is to know your stats. Know exactly what your sales conversion rates are per keyword, and how much investment on each keyword is viable for you.

For example, let’s say your site sells artist pencils:

- If you are bidding $0.30 for the keyword ‘pencil’, each sale of a box of pencils brings you $10 profit, but only 1 in 100 clicks for the keyword ‘pencil’ brings you a sale, you are spending $30 for each sale of $10, which is losing you a large amount of money.

- However, if you are bidding $0.10 for the keyphrase ‘artist pencils’, and 1 in 25 buys from your site, you are spending $2.50 on each sale that brings you a profit of $10, which is a profitable investment – i.e. it brings you a net profit of $7.50 per sale.

5. Strategic linking

This can be one of the most important methods to generate traffic over the long-term. Not only can you receive traffic direct from the links, the more links there are, the higher your position will tend to be in the search engines.

In my opinion, I’ve never found reciprocal linking strategies particularly effective, i.e. you can spend a great deal of time building up single links to your site, and as they are reciprocal, they are not as effective as the non-reciprocal links that the search engines prefer. The fact is that search engines know about reciprocal linking strategies, and reciprocal links only tell the search engines that you have a reciprocal linking strategy, not that your site is an effective resource that other sites are willingly linking to in a more natural fashion.

The following two methods are in my opinion the most effective ways to build up links, and concentrating on these can repay dividends over the long-term:

a. Article Submissions

The idea here is that you write an article that other webmasters and publishers can freely reprint on their web sites. Other sites and publishers desperately need content – you simply provide it. The pay-off for you is that to reprint it, they have to include your resource box that contains a link to your web site, and in the majority of cases, the link will be of the valuable non-reciprocal kind.

By writing your article and then distributing it as widely as possible, you can end up with hundreds of incoming links to your site from other quality web sites. This can be the most effective site promotion strategy there is.

(For more detailed information on how to do this, you can subscribe to a free course at http://www.takanomi.com/publish-articles.php )

b. Your Own Affiliate Program

With an affiliate program, people link to your site and receive a commission on any sales that result from their referrals.

This provides a strong encouragement for others to provide links to your site – the trick is to ensure the affiliate link actually links direct to your domain and not through a third-party site, otherwise they will get the benefit from the link rather than you.

Copyright 2006 Steve Shaw

Home Based Business – A Good Opportunity For Disabled People

A home based business is a great business opportunity for disabled people because a home business provides control and flexibility so that they can participate in a business of their own and have the same opportunity to succeed in business as everyone else does. They will have better control of their lives then they normally would if they were working in conventional workplaces.Business success for the individuals with disabilities serves not only to fulfill their financial needs it also helps them to regain their agility, vitality and self-confidence.Disabled people face a lot of unusual challenges in their journey towards building their own business. They are faced with a wide spectrum of different obstacles as compared with the able bodied person and may even lack of business knowledge and experience necessary to manage a home business. Due to their specific disability, they may not have had the opportunity or the mobile ability to obtain any on the job training or special business management training classes. That is why it is important that they choose wisely when determining their niche market so as to find a product or service that provides high quality, on line training that is free and readily available.Regardless to this fact, the success rate among disabled home based business owners is unprecedented. According to the statistics from the Disabled Businessman’s Association, it is estimated that 40% of the home businesses are run by the disabled people. This is a very good percentage because 95% of the overall people tend to fail with their businesses from homes.The government also helps disabled people to start businesses from their homes. There are many authorized resources and grants available to aid the disabled in starting and operating a business.Benefits of home businesses for the disabled:o The freedom and flexibility to run a business of their own
o To work in a friendly, quite environment
o Reduced need to commute
o Work space that accommodates their personal disability issues
o The potentials to create an accessible work environment
o Increased income to support their Social Security Disability Insurance.Resources for the Disabled:Below is a summary of some useful business resources for disable business owners:If disabled people consider starting a home based business, they should make sure that they check out and utilize all of the resources and grants which are made available for them by the government organizations.They could gather more information on websites, online forums, seminars, and information guides for disabled people. The guides will be particularly helpful in making them understand the common issues which the disabled entrepreneurs normally face. A simply Google Search will give them tons of valuable information and resources to help them setup and manage their business.Many agencies like s Start-Up USA, Social Security Administration Ticket to Work Program and The Office of Disability Employment Policy provide technical assistance, funding and mentoring services to encourage and to support disabled entrepreneurs.The state government of the respective countries where they want to set up their business also provides loans on low interest rates as well as state sponsored finances and grants which are beneficial for starting a business from home. However, they will need to satisfy their terms and conditions in order to reap the benefits.The fast changing world has brought with it worries like unemployment, bankruptcy, health care costs, and numerous other personal life style concerns. It is not just the disabled who are looking for work from home anymore. As a matter of fact, a lot of healthy people find this option very attractive. Regardless of the competition, there is no reason why a disabled person can’t compete on a par with anyone else with a home based business.

Home-Based Businesses & Zoning Laws

The recent downturn in the economy has even more people than before working from the safe haven from their homes. The types of home-based businesses vary from internet marketing to programming. Regardless of what your home business is, it is still a business. From a legal point of view a home-based business is not much different than any other. You have to select a name for your business; form the legal structure (eg. Sole Proprietor, Limited Partnership, Limited Liability Company, etc.); pay taxes; procure insurance; execute contracts; and receive/collect payments from customers.One key issue particular to a home-based business is restriction on property use.Let’s take a look at zoning laws. Can you legally run a business from your home? The answer to this question can differ considerably from location to location. Condominium and planned developments generally have a detailed set of rules and regulations pertaining to home-based businesses that are even more stringent than most local zoning ordinances. If you live in one of these types of communities, it is a good idea to review these rules and regulations prior to investing substantial time and money into a home based business. If your home is not in this category, it will be covered by ordinances stemming from city, county, village or township governments.Zoning Ordinances vary widely but all have the same basic intent: they separate the land into districts wherein particular activities are permitted or prohibited. Some areas may well prohibit home-based businesses all together, however, it is more common that the ordinances will merely restrict the home-based business activities. Common restrictions include but are not limited to the following:-number of employees-visible signage-percent of home devoted to business-on-street parking-traffic/visitor count and frequencyIt is not always easy to determine whether or not your home-based business will conflict with the zoning ordinances in your area, so as mentioned earlier, be sure to check into the specific requirements prior to investing significant time or capital into your home-based business.