If You Want To REALLY Promote Your Site, Here’s How

Site promotion gimmicks and traffic techniques come and go, but the ones that really work are those that stand the test of time. This article highlights what I consider to be the most effective methods to promote your web site of all time.

1. Get Your Site High In The Search Engines

Getting your site linked high in the search engines for your keywords and keyphrases.

One of the best ways to do this is to ensure your site has a good number of incoming links from quality sites – I discuss how to achieve this with relative ease below.

Also make sure that your site reflects the keywords/keyphrases that you are looking for – they should be in your title tag, your headline tags, and in your initial paragraphs. Don’t however over do it, or it will look like “keyword stuffing” and you will do more damage than good – just make sure they are there in a natural fashion.

Don’t aim for the most popular keywords, you will have a much harder time achieving success. Do some analysis using a tool such as WordTracker.com, and aim for keywords and keyphrases for which you have a fighting chance.

2. Create A Buzz

If your site offers something new and exciting, it creates a wow factor, and news about your site will spread far and wide with very little further effort on your part.

I stumbled on how effective this was myself almost by accident, when I created one of the very first popup generators online and added it to my first very amateurish web site. It was free for people to use, I did no promotion of it whatsoever, but people came from far and wide to use it, it was mentioned in many high profile ezines with large readerships, and it proved so successful that with some further development it turned into a piece of software that I still sell today on one of my sites.

3. Don’t Waste Your Visitors

Every visitor that comes to your site is hard-earned – so don’t ‘waste’ them. You want them to come back, to return time and time again. This will ensure your traffic climbs over time, rather than remains static.

Firstly, ensure your site doesn’t scare them away. Make it easy to use, visually appealing, and treat critical emails that you may receive from visitors from time to time like gold – while not all criticisms are valid representations of how the majority of visitors see your site, some of these emails can help you turn your business around if you listen in a positive manner instead of react negatively and defensively.

Secondly, try to subscribe as many visitors as possible to a list, so that you can correspond with them time and time again. Sending them news about your site for example will keep them coming back.

4. Pay-Per-Click Engines

Bidding for keywords on PPCs like Google AdWords won’t usually bring you large amounts of traffic, but if you do it carefully, the traffic it does bring you should be highly targeted and therefore very valuable.

The trick is to know your stats. Know exactly what your sales conversion rates are per keyword, and how much investment on each keyword is viable for you.

For example, let’s say your site sells artist pencils:

- If you are bidding $0.30 for the keyword ‘pencil’, each sale of a box of pencils brings you $10 profit, but only 1 in 100 clicks for the keyword ‘pencil’ brings you a sale, you are spending $30 for each sale of $10, which is losing you a large amount of money.

- However, if you are bidding $0.10 for the keyphrase ‘artist pencils’, and 1 in 25 buys from your site, you are spending $2.50 on each sale that brings you a profit of $10, which is a profitable investment – i.e. it brings you a net profit of $7.50 per sale.

5. Strategic linking

This can be one of the most important methods to generate traffic over the long-term. Not only can you receive traffic direct from the links, the more links there are, the higher your position will tend to be in the search engines.

In my opinion, I’ve never found reciprocal linking strategies particularly effective, i.e. you can spend a great deal of time building up single links to your site, and as they are reciprocal, they are not as effective as the non-reciprocal links that the search engines prefer. The fact is that search engines know about reciprocal linking strategies, and reciprocal links only tell the search engines that you have a reciprocal linking strategy, not that your site is an effective resource that other sites are willingly linking to in a more natural fashion.

The following two methods are in my opinion the most effective ways to build up links, and concentrating on these can repay dividends over the long-term:

a. Article Submissions

The idea here is that you write an article that other webmasters and publishers can freely reprint on their web sites. Other sites and publishers desperately need content – you simply provide it. The pay-off for you is that to reprint it, they have to include your resource box that contains a link to your web site, and in the majority of cases, the link will be of the valuable non-reciprocal kind.

By writing your article and then distributing it as widely as possible, you can end up with hundreds of incoming links to your site from other quality web sites. This can be the most effective site promotion strategy there is.

(For more detailed information on how to do this, you can subscribe to a free course at http://www.takanomi.com/publish-articles.php )

b. Your Own Affiliate Program

With an affiliate program, people link to your site and receive a commission on any sales that result from their referrals.

This provides a strong encouragement for others to provide links to your site – the trick is to ensure the affiliate link actually links direct to your domain and not through a third-party site, otherwise they will get the benefit from the link rather than you.

Copyright 2006 Steve Shaw

Internet Marketing 101 – A Review of My Lead System Pro Training and Affiliate Program

If you’re new to internet marketing, it’s going to be very easy to get lost in the online jungle without an experienced guide. In fact, as you may well know, there are a lot of dangerous predators out there lurking, just waiting for you to come across their path so that they can pounce on you.

And no wonder the predators lie in wait. Many people stumble into the forbidding jungle with little knowledge or preparation. Not even so much as a compass and map! To the predators, you’re just a light snack before dinner. In order to survive, to avoid the predators and pitfalls and make it through the jungle in one piece, it’s going to require the services of an experienced guide. Maybe not quite Indiana Jones. But you get the picture.

To be successful in internet marketing, you need someone who can pull the vines aside and show you the path that others have tread. While there are some dubious guides out there, there are those who have integrity and who know what they are talking about. What’s in it for them? For the good ones, there is satisfaction in knowing that they have helped you. That’s what attraction marketing is all about. And yet they also know that if you value what they have to offer, when you are ready to make your foray into the jungle, you’ll call on them to show you the way. And yes, at some point they may ask you to pay for their knowledge or services or offer a special shortcut ‘for a limited time.’ But let’s face it, would you rather go back to being lost? And by the way, if your guide is ‘free,’ well let’s just say you get what you pay for and that you should beware that they are not walking you in circles, or into quicksand or into a predator’s trap. So to speak.

My background is in traditional marketing and after years of making other people rich, I decided it was time that I created something for my self. That is how I discovered network marketing. I did what others have done and spent a couple of years building my network marketing business the old fashioned way, person by person, brick by brick. I always knew that I should be doing something online it’s just that I, like so many others, did not know where to start. And the deep, dark jungle with all of it’s lurking predators kept me away. All of that came to a head for me a few months ago when I woke up and decided I had to take my business to the next level and that leveraging myself through internet marketing was the way to do it.

Knowing that I had a lot to learn, I attended the No Excuses Summit in Las Vegas this past summer and there I met the people behind many of the most successful online training and business building systems. After talking with a number of these innovative entrepreneurs and getting a lay of the land (jungle) I knew that the first step for me to take was to plug into a system of training that would guide me and educate me. Though there are other great systems out there, I decided to work with My Lead System Pro because I like and trust the founders Brian Finale and Norbert Orlewicz.

And what I found when I ‘opened the box’ just blew me away! MLSP, as it’s commonly known, is the complete package for anyone at any level of their internet marketing career. And I do call it a career because if you truly want to make the big money, you have to treat this like a ‘real’ business and invest in yourself, your education and your marketing. If you’re just going to stick your toe in the water to see if it works, then I’ll save you the time and money now. Don’t do it. Go find a job or open a pizza shop or something.

To be successful in internet marketing is going to require focus and commitment. Now that’s not to say that you can’t do this part time. In fact, most people have full time jobs and responsibilities and have started an internet business on the side so that they can reach their personal and financial goals. Eventually. For many, starting part time and working flexible hours is what attracted them to network/internet marketing in the first place. Even if you give this 2 hours a day, to be successful, give it your full focus for the time you have to give it.

Before I get into the key points of MLSP, let me first give a quick review of internet marketing as it applies to building your network marketing business. Here it is in a nutshell:

  • Provide value
  • Attract Prospects
  • Deliver More Value
  • Convert Prospects to Customers and Business Builders
  • Continue to Deliver Value
  • Train Others to do the Same

With that out of the way, let me review the highlights of what MLSP provides to the smart and savvy internet marketing entrepreneur and jungle explorer.


This is where it all starts and MLSP has a very comprehensive training program available in all formats; video, webinars, conference calls and more. Any way that you want and need to plug into training, it’s here for you covering everything from the beginner stuff all the way through highly advanced strategies and techniques. Here’s some of the training that is included:

  • Setting up your marketing blueprint
  • Creating and purchasing your domain
  • How to set up your primary and affiliate income streams
  • How to set up your auto responder and list builder
  • Creating sales campaigns
  • Video marketing
  • Blog Marketing
  • Pay Per Click and SEO marketing
  • Article marketing
  • Facebook marketing
  • Keyword research
  • And much, much more


MLSP makes it easy to plug affiliate marketing into your campaigns which is a way to create additional (significant) income from the traffic you are generating. In fact, there are many internet marketers who make more money from affiliate marketing than from their primary business! Some of the affiliates that you can easily market using your MLSP system include:

  • Mike Dillard’s Magnetic Sponsoring
  • Go Daddy
  • Host Gator
  • Black Belt Recruiting
  • Market Samurai
  • PPC Domination
  • MLM Traffic Formula
  • SEO Networker
  • ListJoe
  • And many, many more


My Lead System pro is a rich resource for marketing templates and samples. This single tool alone pays for itself many times over. Most templates are customizable and they provide an easy and fast way to start marketing with minimal experience. Some of the templates and samples provided include:

  • Auto Responder Emails
  • Banners
  • Ezine and Email Marketing
  • Forum marketing
  • PPC and Classified Sample Ads
  • And more

And if you are thinking WOW, I have a lot to learn, there’s more. This truly is a comprehensive program. Where many people are spending loads of money and time pursuing new or advanced degrees in the hopes of getting a better job, consider this your MBA in Internet Marketing where the pay off is big money and a lifetime of freedom. Here’s a quick list of some of the additional features of the MLSP program:

  • Back office tracking of your leads
  • Click analysis of your campaigns
  • Upload and store video and audio files
  • Customizable Capture Pages, Welcome Pages, Sales Pages
  • Daily training and mind set calls with the founders
  • Weekly webinars with top people in the business
  • Plus support and management tools up the wazoo

No matter where you are in developing and building your network marketing business, if you are looking into the dark and dense jungle of internet marketing and questioning where to start, then I suggest you find the top people in the business and do what they do. And ALL of them have a system that they use or have developed. This is the magic of internet marketing, once you set it up, you have a system that is working for you 24/7 so that you can do other things and then simply post or update from wherever you are. Cool.

I plugged into the MLSP system from the moment I signed up for it and it has proven to provide me with the critical education I need to market in a new (internet) world order. I have made it across the jungle with my guide and I can tell you the view is great from here and that the path only gets easier. The next step, the first step, is up to you.

To learn more, please feel free to click HERE and visit my blog where I discuss internet marketing training and trends and share my rants and raves.

Home Based Business – A Good Opportunity For Disabled People

A home based business is a great business opportunity for disabled people because a home business provides control and flexibility so that they can participate in a business of their own and have the same opportunity to succeed in business as everyone else does. They will have better control of their lives then they normally would if they were working in conventional workplaces.Business success for the individuals with disabilities serves not only to fulfill their financial needs it also helps them to regain their agility, vitality and self-confidence.Disabled people face a lot of unusual challenges in their journey towards building their own business. They are faced with a wide spectrum of different obstacles as compared with the able bodied person and may even lack of business knowledge and experience necessary to manage a home business. Due to their specific disability, they may not have had the opportunity or the mobile ability to obtain any on the job training or special business management training classes. That is why it is important that they choose wisely when determining their niche market so as to find a product or service that provides high quality, on line training that is free and readily available.Regardless to this fact, the success rate among disabled home based business owners is unprecedented. According to the statistics from the Disabled Businessman’s Association, it is estimated that 40% of the home businesses are run by the disabled people. This is a very good percentage because 95% of the overall people tend to fail with their businesses from homes.The government also helps disabled people to start businesses from their homes. There are many authorized resources and grants available to aid the disabled in starting and operating a business.Benefits of home businesses for the disabled:o The freedom and flexibility to run a business of their own
o To work in a friendly, quite environment
o Reduced need to commute
o Work space that accommodates their personal disability issues
o The potentials to create an accessible work environment
o Increased income to support their Social Security Disability Insurance.Resources for the Disabled:Below is a summary of some useful business resources for disable business owners:If disabled people consider starting a home based business, they should make sure that they check out and utilize all of the resources and grants which are made available for them by the government organizations.They could gather more information on websites, online forums, seminars, and information guides for disabled people. The guides will be particularly helpful in making them understand the common issues which the disabled entrepreneurs normally face. A simply Google Search will give them tons of valuable information and resources to help them setup and manage their business.Many agencies like s Start-Up USA, Social Security Administration Ticket to Work Program and The Office of Disability Employment Policy provide technical assistance, funding and mentoring services to encourage and to support disabled entrepreneurs.The state government of the respective countries where they want to set up their business also provides loans on low interest rates as well as state sponsored finances and grants which are beneficial for starting a business from home. However, they will need to satisfy their terms and conditions in order to reap the benefits.The fast changing world has brought with it worries like unemployment, bankruptcy, health care costs, and numerous other personal life style concerns. It is not just the disabled who are looking for work from home anymore. As a matter of fact, a lot of healthy people find this option very attractive. Regardless of the competition, there is no reason why a disabled person can’t compete on a par with anyone else with a home based business.

Home Based Business Opportunity – Work at Home on Something You Love

When first investigating any home based business opportunity, begin by taking the time to list your interests and hobbies. Can you transform the ideas and systems of others to work for your interests? Anyone that has a home based business starts somewhere and makes a go at it. The strategies that don’t work get challenged with new ideas and the techniques that do work get multiplied to make more money.Success Tips For Any Home Based Business OpportunityConcentrate and focus on one niche, one strategy, one product. Learn everything you can about it. Search keywords you think people would search on, what is coming up? What is your competition doing? Is anyone advertising? What types of sites are showing up on the search engines?Compile keywords. Use the many tools available that will expand your initial seed list into a complete keyword list that could have over 1,000 legitimate keywords you could target in your marketing efforts.Write content for your blog, email series, website, and article submissions. Use the keywords in the title, the tags, and the content. Keyword density should be 2% – 6% of total word count depending on directory guidelines and optimization techniques that you are using.Learn from others. There is a high volume of free information that can be used as market research for specific niches or products. What articles are being read? What questions are being asked on the forums? How old is the information that is showing up? Have you spotted any trends worth noting? Is your niche one of the ‘hot topics’?It is easy to get caught up in what everyone else is doing and make it much more complicated than it needs to be. If your home based business opportunity becomes too complicated, it will never work because you won’t be able to take the time to make it work. There will never be enough hours in the day. Simplify your systems and concentrate on your interests. If you are going to be spending a lot of time working your home based business opportunity plan, doesn’t it make sense to work on something you love?

Home-Based Businesses & Zoning Laws

The recent downturn in the economy has even more people than before working from the safe haven from their homes. The types of home-based businesses vary from internet marketing to programming. Regardless of what your home business is, it is still a business. From a legal point of view a home-based business is not much different than any other. You have to select a name for your business; form the legal structure (eg. Sole Proprietor, Limited Partnership, Limited Liability Company, etc.); pay taxes; procure insurance; execute contracts; and receive/collect payments from customers.One key issue particular to a home-based business is restriction on property use.Let’s take a look at zoning laws. Can you legally run a business from your home? The answer to this question can differ considerably from location to location. Condominium and planned developments generally have a detailed set of rules and regulations pertaining to home-based businesses that are even more stringent than most local zoning ordinances. If you live in one of these types of communities, it is a good idea to review these rules and regulations prior to investing substantial time and money into a home based business. If your home is not in this category, it will be covered by ordinances stemming from city, county, village or township governments.Zoning Ordinances vary widely but all have the same basic intent: they separate the land into districts wherein particular activities are permitted or prohibited. Some areas may well prohibit home-based businesses all together, however, it is more common that the ordinances will merely restrict the home-based business activities. Common restrictions include but are not limited to the following:-number of employees-visible signage-percent of home devoted to business-on-street parking-traffic/visitor count and frequencyIt is not always easy to determine whether or not your home-based business will conflict with the zoning ordinances in your area, so as mentioned earlier, be sure to check into the specific requirements prior to investing significant time or capital into your home-based business.

International Business – Challenges of Nationalism When Governments Reach Political Impasse

Operating a business in another country can be challenging indeed. That I can attest too after franchising my company abroad. Being an American company brings with it a bit of prestige and respect, but all of that can turn in a moment if our leadership ends up hitting a political impasse with any of these other countries you are doing business in. International diplomacy is a touchy issue, and all too often business people get caught in the middle. It’s a travesty, and it seems that all the hard work that business people do as they conduct their international business transactions can be lost in a heartbeat by ego driven politics.

Then there are issues with trade disputes, territorial waters, human rights, and other nations which are allied with or against our trading partners. All of this makes it extremely complicated, and more difficult to manage and operate for the international business person. Let me give you an example of a rather challenging issue regarding the Japanese automakers in China.

There was yet another article in the fourth quarter of 2012 over how the territorial water conflicts between China and Japan had caused nationalistic pride in both nations. In China protestors attacked a number of Japanese automobile factories, and the number of new Japanese cars sold in China plummeting by half. This latest article appeared on November 10, 2012 in the Wall Street Journal titled; “Boycott Hits Japan Car Sales” by Rose Yu, Colum Murphy, and Yajun Zhang.

The attached graph showed car sales in China of Japanese cars slid from 250,000 in June and July to under 100,000 by October – indeed, a huge hit for the Japanese automakers by anyone’s standards. What many people don’t understand is this could easily happen to the United States as well. If the United States were to get in the way, or take a lead role in negotiating territorial waters off the coast of China with the Philippines, Vietnam, South Korea, Taiwan, or Japan it is quite possible that Chinese nationals would dismiss products made there by US companies.

This could hurt Wal-Mart, McDonald’s, General Motors, Boeing, and a number of the companies on the Fortune 500 list. That in turn would hurt these US companies and their bottom line, therefore their stock price, which would also lead to consolidation, laid-off employees, and could easily crush their profitability for multiple quarters until things came back into view and the situation resolved itself.

The challenge of course for international business person is; you just never know. It isn’t just these large companies that get it hurt, such issues can easily affect the growth and sales of smaller companies doing business and trading with these other nations. Please consider all this and think on it.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.